Publication Details

Optimization of Business Strategies for Sustainable Development

ADAMEC Jaroslav and KVĚTOŇOVÁ Šárka. Optimization of Business Strategies for Sustainable Development. International Journal of Business and Management Studies, vol. 2015, no. 1, pp. 67-77. ISSN 2158-1479.
Czech title
Optimalizace obchodních strategií pro neustálý rozvoj
Type
journal article
Language
english
Authors
Adamec Jaroslav, Ing. (FIT BUT)
Květoňová Šárka, Ing., Ph.D. (DIFS FIT BUT)
Keywords
Business, Strategy, Product portfolio, Financial analysis, Competition.
Abstract
In this dynamic sector of the economy (economy of information products), it is necessary to research new patterns. In the market of products, there are many factors that influence consumers' decisions of purchase. We abstract the market to model interactions of economical, sociological and psychological factors with presence of specific characteristics of individual firms and their rivals including financial analysis, analysis of product portfolio and strategic analysis.
Annotation
The submission is focused on the choice of optimal business strategies with respect to the specific characteristics of individual firms (internal/external factors). Firstly, there is described a theoretical basis for study of the possible strategies and financial analysis of a firm. The model of a market is created with constraints defined on the ground of a theoretical basis. The paper analyses requirements for a system supporting the choice of an optimal bu
siness strategy. A prototype of the system is designed as a desktop version with possibility of future improvements. There are described the prototypes input parameters and their transformation into the useful outputs that cover basic characteristics of a firm and its rivals. Finally, the paper includes demonstration of the implemented prototype and the possible directions for next improvements.
Published
2015
Pages
67-77
Journal
International Journal of Business and Management Studies, vol. 2015, no. 1, ISSN 2158-1479
Book
International Journal of Business and Management Studies
Place
Cumberland, US
BibTeX
@ARTICLE{FITPUB10890,
   author = "Jaroslav Adamec and \v{S}\'{a}rka Kv\v{e}to\v{n}ov\'{a}",
   title = "Optimization of Business Strategies for Sustainable Development",
   pages = "67--77",
   booktitle = "International Journal of Business and Management Studies",
   journal = "International Journal of Business and Management Studies",
   volume = 2015,
   number = 1,
   year = 2015,
   location = "Cumberland, US",
   ISSN = "2158-1479",
   language = "english",
   url = "https://www.fit.vut.cz/research/publication/10890"
}
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