Publication Details

Soukromí uživatelů v prostředí internetové reklamy na českém webu

POLČÁK Libor. Soukromí uživatelů v prostředí internetové reklamy na českém webu. DSM Data Security Management, vol. 2020, no. 1, pp. 11-16. ISSN 1211-8737. Available from: https://tate.cz/dsm-zdarma
English title
Customers’ privacy in the environment of online advertisement on Czech web
Type
journal article
Language
czech
Authors
Polčák Libor, Ing., Ph.D. (DIFS FIT BUT)
URL
Keywords

Internet advertisement, Real Time Bidding, privacy, GDPR,
Transparency and Consent Framework.

Abstract

Bid requests in Internet auctions for advertisement impressions propagate details about users, their attributes, browsers, location etc. Recently, several complaints have been lodged with several supervisory data protection authorities. This paper shows that special categories of personal data are processed in RTB initiated by Czech websites without seeking consent.

Published
2020
Pages
11-16
Journal
DSM Data Security Management, vol. 2020, no. 1, ISSN 1211-8737
BibTeX 
@ARTICLE{FITPUB12175,
   author = "Libor Pol\v{c}\'{a}k",
   title = "Soukrom\'{i} u\v{z}ivatel\r{u} v prost\v{r}ed\'{i} internetov\'{e} reklamy na \v{c}esk\'{e}m webu",
   pages = "11--16",
   journal = "DSM Data Security Management",
   volume = 2020,
   number = 1,
   year = 2020,
   ISSN = "1211-8737",
   language = "czech",
   url = "https://www.fit.vut.cz/research/publication/12175"
}
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