Faculty of Information Technology, BUT

Course details

Culture of Speech and the Generation of Texts

IKPT Acad. year 2018/2019 Summer semester 5 credits

Current academic year

Course offers theoretical introduction to communication studies, etiquette, formal presentation togehter with practical communication training, rhetoric and presentation training. Part of the course deals with standards and regulations of written personal documents as well education texts.


Jílek Martin, Ing. (DFL FEEC BUT)

Language of instruction



Credit (oral)

Time span

39 hrs lectures, 13 hrs exercises

Assessment points




Jílek Martin, Ing. (DFL FEEC BUT)


Fiľová Petra, Mgr. (DFL FEEC BUT)
Jílek Martin, Ing. (DFL FEEC BUT)
Pavlíčková Jana, Mgr. (DFL FEEC BUT)
Švandová Magdalena, Mgr. (DFL FEEC BUT)
Tenklová Lenka (DFL FEEC BUT)

Subject specific learning outcomes and competences

Students will be able to explain basic terms of Communiaction Psychology, aplly theoretical knowledge to actual situation as well as to assess performance efficacy of their colegues from seminary. Students define subject of Communication Psychology, list prototypical interpretation of nonverbal gestures, analyse communication strategies of complex situations.

Learning objectives

Basic knowledge of formality protocol, enlergement of communication and presentation skills, often used in the education practice.

Prerequisite kwnowledge and skills

To be interested in given problems, and to have the minimum knowledge in writing.

Study literature

  • Wieke, T.: Rétorika v praxi. Praha, REBO Productions, 2005 (in Czech).
  • Průcha, J.: Tvorba textů. Elektronický materiál Ústavu jazyků FEKT VUT v Brně, Brno, 2003 (in Czech).
  • Hierhold, E.: Rétorika a prezentace. Praha, Grada Publishing, 2005 (in Czech).
  • Kohout, J.: Rétorika - Umění mluvit a jednat s lidmi. Praha, Management Press, 1995 (in Czech).
  • Dohalská, M., kol.: Mluvím, mluvíš, mluvíme - kapitoly z moderní rétoriky. Praha, Horizont, 1985 (in Czech).
  • Cmíralová, J.: Učte se mluvit. Brno, naklaDATELství, 1992 (in Czech).
  • Spillaneová, M.: Image muže. Praha, Ikar, 1995 (in Czech).
  • Spillaneová, M.: Image ženy. Praha, Ikar, 1995 (in Czech).
  • Sampsonová, E.: Jak si vytvořit působivý image. Managment Press, Praha, 1996 (in Czech).
  • Machálek, J.: Společenské chování. Petrklíč, Praha, 2000 (in Czech).
  • Guth-Jarkovský, J.: Společenský katechismus. Praha, Československý spisovatel, 1992 (in Czech).
  • Praško, J., Prašková, H.: Asertivitou proti stresu. Praha, Grada Publishing, 1996 (in Czech).
  • Novák, T., Capponi, V.: Asertivně do života. Praha, Grada Publishing, 2004 (in Czech).
  • Morris, D.: Body Talk. Praha, Ivo Železný, 1999 (in Czech).
  • http://www.feec.vutbr.cz/UJAZ/evyuka.php.cz (in Czech).

Fundamental literature

  • Špačková, A.: Moderní rétorika. Praha, Grada Publishing, 2003 (in Czech).
  • Vybíral, Z.: Psychologie lidské komunikace. Praha, Portál 2000 (in Czech).
  • Lewis, D.: Tajná řeč těla. Praha, Victoria Publishing, 1993 (in Czech).
  • Khelerová, V.: Komunikační dovednosti manažera. Praha, Grada, 1995 (in Czech).
  • Smejkal, V., Bachrachová, H.: Lexikon společenského chování. Grada Publishing. Praha 1993, 2002 (in Czech).
  • Pease, A.: Řeč těla. Portál, 2001 (in Czech).

Syllabus of lectures

  1. Information and their communication.
  2. Communication models.
  3. Communication folders.
  4. Solving Typical Pedagogical Situations.
  5. Model of assertive skills.
  6. Compensating with criticism and assertive educational action.
  7. Basics of verbal expression from a psychological point of view.
  8. The meaning of voice and hearing in rhetoric.
  9. Speaker personality.
  10. Preparation of a lecture, a discussion paper, a paper, a paperback.
  11. Text as a component of pedagogical communication.
  12. Theoretical problems of comprehensible text.
  13. Strong text creation strategy.

Progress assessment

The content and forms of instruction in the evaluated course are specified by a regulation issued by the lecturer responsible for the course and updated for every academic year.

Exam prerequisites

Successful completion of the course assumes an 80% success rate in a credit test and a 10-minute presentation.

Course inclusion in study plans

  • Programme BIT, 2nd year of study, Elective
  • Programme IT-BC-3, field BIT, any year of study, Elective
  • Programme IT-BC-3, field BIT, 2nd year of study, Elective
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