Course details

Economics of Information Products

EIP Acad. year 2021/2022 Winter semester 5 credits

The course is focused on a description and modeling of the economical factors - trends, intellectual property, branch regulations and structure of the information field - determining success of the new information and communication products. An important part is microeconomics. Its basic principles and theoretical background are critical for an optimal ICT products management.


Deputy Guarantor

Language of instruction



Examination (written)

Time span

26 hrs lectures, 6 hrs exercises, 12 hrs pc labs, 8 hrs projects

Assessment points

56 exam, 20 mid-term test, 6 labs, 18 projects




Subject specific learning outcomes and competences

  • Ability to apply the basic economical principles into the present and constantly changing online economics.
  • Ability to define and formulate e-commerce as the specific market for good and identify the basic characteristic e-commerce domain.
  • Ability to identify the costs of production of information and market structure for information goods.
  • Understanding of customer strategies during the product selection.
  • Ability to apply the economical tools for the purpose of a critical appraisal the possibilities for pricing and versioning of information goods.
  • Ability to identify industrial branches and products usable as closed and positive feedback. Explanation of an impact of the standards on information products and technology.
  • Critical appraisal of the effects and impacts of the present and planned government measures for IS/IT domain.

Learning objectives

The main goal of the course is an explanation of factors determining a success of ICT products in context of their modern usage. The principal domain is the use of standard microeconomic analyses in a very fast changing area of information products and infrastructure. Key aspects are: intellectual property and copyright, branch regulations, and structure of information sectors.

Study literature

  • Kolektiv autorů: Online marketing. 1. vydání Praha: Computer Press, 2014. ISBN: 978-0-251-41557.
  • MALLYA, T.: Základy strategického řízení a rozhodování. 1. vydání. Praha: Grada Publishing a.s., 2007. ISBN: 80-24719-11-8.
  • Johns, A.: Pirátství - Boje o duševní vlastnictví od Gutenberga po Gatese. 1. vydání Brno: Host, 2014. ISBN 978-80-7294-711-9.
  • JANOUCH, V.: Internetový marketing. 1. vydání Praha: Computer Press, 2010. ISBN 978-80-251-2795-7.
  • ZUZÁK, R.: Strategické řízení podniku. 1. vydání. Praha: Grada Publishing a.s., 2011. ISBN 978-80-247-4008-9.
  • MALÝ, Josef. Oceňování průmyslového vlastnictví: nové přístupy. 1. vydání. Praha: C. H. Beck, 2007. 182 s. ISBN 978-80-7179-464-6.
  • Macho-Stadler And J. D. Perez-Castrillo. An Introduction to the Economics of Information: Incentives and Contracts. 2001. 0-19-924325-5
  • P. Bolton, M. Dewatripont. Contract Theory. 2005. 978-026202576
  • J. Laffont And D. Martimort. The Theory of Incentives: The Principal-Agent Model. 2002. 978-069109184
  • B. Salanie. The Economics of Contracts. 2005. 978-026219525
  • Veber, Jaromír a kol.(2000): Management: Základy, prosperita, globalizace.
  • C. Shapiro and Varian, H. (1999), Information Rules - A Strategic Guide to the Network   Economy, Harvard Business School Press, Boston, Massachusetts.
  • Varian, Hal R. (1998): Markets for Information Goods.
  • Downes, Larry - Mui, Chunka (1998): Unleashing the Killer App: Digital Strategies for Market Dominance

Fundamental literature

  • Fiala, P.: Síťová ekonomika. 1. vydání Praha: Professional Publishing,  2008.ISBN 80-86946-69-6.
  • COURCOUBETIS, C., Weber, R.: Pricing Communication Networks: Economics, Technology and Modelling. Wiley,2003. ISBN: 978-0-470-85130.
  • FOTR, J., HÁJEK, S. a kol.: Tvorba strategie a strategické plánování. 1. vydání. Praha: Grada Publishing a.s., 2012. ISBN 978-80-247-3985-4.
  • JANOUCH, V.: Internetový marketing. 1. vydání Praha: Computer Press, 2010. ISBN 978-80-251-2795-7.
  • HANNA, Nessim; DODGE, Robert. Pricing: Zásady a postupy tvorby cen. 1. vydání. Praha: Management Press, 1997. 203 s. ISBN 80-85943-34-4.

Progress assessment

The individual task (4 points).
The project (14 points).
PC labs (6 points).
A mid-term test (20 points).
A final exam (56 points).

Controlled instruction

A mid-term test, individual task, presentation of the project, a final exam. The minimal number of points which can be obtained from the final exam is 20. Otherwise, no points will be assigned to the student.
The attandance in PC labs is awarded points. A possibility of  a substitute is by an individual task.


Monlecturelectures E104 08:0009:50 1MIT 2MIT xx

Course inclusion in study plans

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