Thesis Details

Rozšíření uživatelských profilů pro účely cílené reklamy

Master's Thesis Student: Hadač Filip Academic Year: 2018/2019 Supervisor: Zendulka Jaroslav, doc. Ing., CSc.
English title
Extension of User Profiles for Targeted Advertising Purposes
Language
Czech
Abstract

This thesis is devoted to designation and realisation of the extension of user profiles for improvement targeted advertising purposes. Web scraping is used for acquirement of new data information. Extracted data comes from two servers, ČSFD and Recepty. Data from ČSFD are film genres. Data from Recepty are categories of recepies. Streaming applications are used for processing of data and saving them to databases of user profiles. Preprocessing and machine learning classification algorithms are used for benefit evaluation of new informations for profiles in advertising campaigns. Evaluation of experiments shows that new informations have slight benefit in improvement advertising campaigns.

Keywords

Data mining, web scraping, machine learning, preprocessing, classification, streaming applications, user profiles, targeted advertising.

Department
Degree Programme
Information Technology, Field of Study Intelligent Systems
Files
Status
defended, grade C
Date
20 June 2019
Reviewer
Committee
Zbořil František, doc. Ing., Ph.D. (DITS FIT BUT), předseda
Bařina David, Ing., Ph.D. (DCGM FIT BUT), člen
Bidlo Michal, doc. Ing., Ph.D. (DCSY FIT BUT), člen
Burget Lukáš, doc. Ing., Ph.D. (DCGM FIT BUT), člen
Češka Milan, prof. RNDr., CSc. (DITS FIT BUT), člen
Šeda Miloš, prof. RNDr. Ing., Ph.D. (FME BUT), člen
Citation
HADAČ, Filip. Rozšíření uživatelských profilů pro účely cílené reklamy. Brno, 2019. Master's Thesis. Brno University of Technology, Faculty of Information Technology. 2019-06-20. Supervised by Zendulka Jaroslav. Available from: https://www.fit.vut.cz/study/thesis/22119/
BibTeX
@mastersthesis{FITMT22119,
    author = "Filip Hada\v{c}",
    type = "Master's thesis",
    title = "Roz\v{s}\'{i}\v{r}en\'{i} u\v{z}ivatelsk\'{y}ch profil\r{u} pro \'{u}\v{c}ely c\'{i}len\'{e} reklamy",
    school = "Brno University of Technology, Faculty of Information Technology",
    year = 2019,
    location = "Brno, CZ",
    language = "czech",
    url = "https://www.fit.vut.cz/study/thesis/22119/"
}
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