Thesis Details

Systém pro automatizaci marketingových kampaní

Bachelor's Thesis Student: Kunickij Tomáš Academic Year: 2019/2020 Supervisor: Burget Radek, doc. Ing., Ph.D.
English title
System for Marketing Campaigns Automation
Language
Czech
Abstract

This thesis deals with the development of a web application that aims to enable PPC specialists to automate and make their work more efficient. The application will allow these marketers to control tailored pre-written Python scripts to do some of the work for them. The web application is built by Python and a framework called Django. Moreover, Celery also is important here as it enables the scripts to run asynchronously. The system will allow the user who manages the PPC account to run and schedule the scripts and thus make their work more efficient.

Keywords

web aplication, python, django, celery, automation, PPC, online marketing, Google Ads, Seznam Sklik, Facebook, API

Department
Department of Information Systems FIT BUT
Degree Programme
Information Technology
Files
Status
defended, grade A
Date
8 July 2020
Reviewer
Bartík Vladimír, Ing., Ph.D.
Committee
Ryšavý Ondřej, doc. Ing., Ph.D. (DIFS FIT BUT), předseda
Bidlo Michal, doc. Ing., Ph.D. (DCSY FIT BUT), člen
Fučík Otto, doc. Dr. Ing. (DCSY FIT BUT), člen
Lengál Ondřej, Ing., Ph.D. (DITS FIT BUT), člen
Szőke Igor, Ing., Ph.D. (DCGM FIT BUT), člen
Citation
KUNICKIJ, Tomáš. Systém pro automatizaci marketingových kampaní. Brno, 2020. Bachelor's Thesis. Brno University of Technology, Faculty of Information Technology. 2020-07-08. Supervised by Burget Radek. Available from: https://www.fit.vut.cz/study/thesis/22588/
BibTeX 
@bachelorsthesis{FITBT22588,
    author = "Tom\'{a}\v{s} Kunickij",
    type = "Bachelor's thesis",
    title = "Syst\'{e}m pro automatizaci marketingov\'{y}ch kampan\'{i}",
    school = "Brno University of Technology, Faculty of Information Technology",
    year = 2020,
    location = "Brno, CZ",
    language = "czech",
    url = "https://www.fit.vut.cz/study/thesis/22588/"
}

Theses

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