Thesis Details

Web Site Optimisation

Bachelor's Thesis Student: Petrželka Jiří Academic Year: 2006/2007 Supervisor: Eysselt Miloš, Ing., CSc.
Czech title
Web Site Optimisation
Language
English
Abstract

This BSc Project was performed during a study stay at the Coventry University, UK. The goal of this project is to enhance the accessibility and usability of an existing company presentation located at http://www.hcc.cz, boost the site's traffic and so increase the company's revenues. The project follows these steps to accomplish this: a) A partial refactoring of the back-end (PHP scripts). b) Transformation of the website contents according to the recommendations of the World Wide Web consortium (W3C) and in particular to those of the Web Accessibility Initiative (WAI). c) Application of the Search Engine Optimization (SEO) techniques and analysis of their impact. In this step, the project touches upon the Search Engine Marketing (SEM).

Keywords

optimization, World Wide Web, web sites, Internet, W3C, W3C standards, WAI, WCAG, SEO, SEM, HTML, XHTML, CSS, refactoring, UML, use case diagram, MVC, class diagram, search engine, search engine optimization, search engine marketing, keywords, pagerank, s-rank, back links, URL, URL rewriting, Apache, PHP, mod_rewrite, httpd.conf, Google, Google Analytics, sitemap, XML schema, DMOZ, Seznam, copywriting, bounce rate

Department
Department of Computer Systems FIT BUT
Degree Programme
Information Technology
Files
Status
defended, grade A
Date
27 August 2007
Reviewer
Burget Radek, doc. Ing., Ph.D.
Committee
Honzík Jan M., prof. Ing., CSc. (DIFS FIT BUT), předseda
Křena Bohuslav, Ing., Ph.D. (DITS FIT BUT), člen
Kunovský Jiří, doc. Ing., CSc. (DITS FIT BUT), člen
Motyčka Arnošt, doc. Ing., CSc. (Mendelu), člen
Ryšavý Ondřej, doc. Ing., Ph.D. (DIFS FIT BUT), člen
Citation
PETRŽELKA, Jiří. Web Site Optimisation. Brno, 2007. Bachelor's Thesis. Brno University of Technology, Faculty of Information Technology. 2007-08-27. Supervised by Eysselt Miloš. Available from: https://www.fit.vut.cz/study/thesis/4445/
BibTeX 
@bachelorsthesis{FITBT4445,
    author = "Ji\v{r}\'{i} Petr\v{z}elka",
    type = "Bachelor's thesis",
    title = "Web Site Optimisation",
    school = "Brno University of Technology, Faculty of Information Technology",
    year = 2007,
    location = "Brno, CZ",
    language = "english",
    url = "https://www.fit.vut.cz/study/thesis/4445/"
}

Theses

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