Project Details

Analýza a optimalizace zobrazování reklamy v prostředí sítě Facebook

Project Period: 21. 3. 2016 - 31. 12. 2017

Project Type: contract

Partner: ROI Hunter a.s.

English title
Analysis and optimization of ads presentation in the Facebook network

analysis, optimization, ads, Facebook


The project aimed at an optimisation of the Facebook advertisement presentation for customers of the ROIHunter company. It involved the ads graphics processing as well as presenation targeting.

Team members
Smrž Pavel, doc. RNDr., Ph.D. (UPGM FIT VUT) , research leader
Beran Vítězslav, doc. Ing., Ph.D. (UPGM FIT VUT) , team leader
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