Faculty of Information Technology, BUT

Publication Details

Increasing Profit in Agent Business Model with Trust

MALAČKA Ondřej, SAMEK Jan and ZBOŘIL František. Increasing Profit in Agent Business Model with Trust. In: Proceedings of the 7th EUROSIM Congress on Modelling and Simulation. Vol. 2. Praha: Czech Technical University Publishing House, 2010, p. 6. ISBN 978-80-01-04589-3.
Czech title
Zvýšení zisku v obchodním modelu s agenty, použitím důvěry
Type
conference paper
Language
english
Authors
Keywords
Trust and reputation, Multi-agent systems, Simulation model
Abstract
Development of new technology also brings new areas where it would be appropriate to automatize or simulate human activity. One way to achieve this is to use agent systems. In these cases the agent as a software component represents the human decision-making process and acting on his behalf. To achieve its goals often needs to cooperate with other agents. Trustworthiness of these agents may play a key role in efforts to achieve these goals. In real life in these cases is decisions made based on the experience with that partner. How to handle with these experiences and how they determine the risk of cooperation is one of the topics of artificial intelligence. A possible solution is to use the principles of trust and reputation. There are many studies in different objectives. This article aims to propose a model of trust and reputation based on the standard human decision-making, with application mainly in the field of e-commerce.
Published
2010
Pages
6
Proceedings
Proceedings of the 7th EUROSIM Congress on Modelling and Simulation
Series
Vol. 2
Conference
7th EUROSIM Congress on Modelling and Simulation (2010), Diplomat Hotel, Praha, CZ
ISBN
978-80-01-04589-3
Publisher
Czech Technical University Publishing House
Place
Praha, CZ
BibTeX
@INPROCEEDINGS{FITPUB9296,
   author = "Ond\v{r}ej Mala\v{c}ka and Jan Samek and Franti\v{s}ek Zbo\v{r}il",
   title = "Increasing Profit in Agent Business Model with Trust",
   pages = 6,
   booktitle = "Proceedings of the 7th EUROSIM Congress on Modelling and Simulation",
   series = "Vol. 2",
   year = 2010,
   location = "Praha, CZ",
   publisher = "Czech Technical University Publishing House",
   ISBN = "978-80-01-04589-3",
   language = "english",
   url = "https://www.fit.vut.cz/research/publication/9296"
}
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