Course details

Strategic Management

STM Acad. year 2010/2011 Summer semester 5 credits

Current academic year

Guarantor

Zich Robert, doc. Ing., Ph.D. (ÚM)

Language of instruction

Czech

Completion

Credit+Examination

Time span

  • 26 hrs lectures
  • 13 hrs exercises
  • 13 hrs projects

Department

Institute of Management (ÚM)

Fundamental literature

  • COLLIS, D.J. - MONTGOMERY, C.A. Corporate strategy - Resources and the Scope of the Firm. 1st ed. McGraw-Hill, 1997. 764 p. ISBN 0-256-17894-1
  • HITT, M.A. - IRELAND, R.D. - HOSKISSON, R.E. Strategic Management - Competitiveness and Globalization: Concepts. 6th ed. South-Western College Pub, 2004. 544 p. ISBN 0324275307
  • GRANT, R.M. Contemporary strategy analysis. 6th ed. Blackwell Publishing, 2008. 482 p. ISBN 978-1-4051-6309-5
  • JOHNSON, G. - SCHOLES, K. Cesty k úspěšnému podniku. Přel. Z. Strnad. 1. vyd. Praha: Computer Press, 2000. 803 s. Přel. z: Exploring Corporate Strategy. ISBN 80-7226-220-3
  • KEŘKOVSKÝ, M. - VYKYPĚL, O. Strategické řízení. 1. vyd. Brno: VUT v Brně Fakulta podnikatelská, 1998. 157 s., ISBN 80-214-1111-2
  • KOTLER, P. Marketing Management. 10. vyd. Praha: Grada Publishing, 2001. 720 s. ISBN 80-247-0016-6
  • PORTER, MICHAEL E. Konkurenční výhoda. Přel. V. Irgl. 1.vyd. Praha: Victoria publishing, a.s., 1993. 626 s. Přel. z: Competitive Advantage. ISBN 80-85605-12-0
  • VODÁČEK, L. - VODÁČKOVÁ, O. Strategické aliance se zahraničními partnery. 1. vyd. Praha: Management Press, 2002.137 s. ISBN 80-7261-058-9

Syllabus of lectures

  1. Characteristics of process of strategic management, vision, mission, strategy of company, schools of strategic management
  2. Analysis of external environment, environment of company, analytical tools for external factors
  3. Development of competition and competitive environment
  4. Analysis of internal environment, value chain, resources, competencies and capabilities, portfolio analysis, financial analysis, SWOT analysis
  5. Definition of strategic objectives, strategic business units
  6. Corporate strategy, business strategy, functional strategy, horizontal strategy
  7. Competitiveness of company, competitive advantage and its development, Porter and his generic strategies, competitive behavior
  8. Alternative tools of evaluation of competitive position of company
  9. Diversification, integration, mergers, acquisition, restructuring, joint-venture, cooperation of companies, business networks
  10. Strategy of internationalization of company
  11. Selection of strategy, factors influencing strategic choice and methods of strategic choice
  12. Implementation and evaluation of strategy, corporate governance
  13. Organizational aspects of implementation of strategy, strategic leadership and control

Course inclusion in study plans

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