Result Details
Customer Satisfaction and Perceived Value Measurement
HOFFMANN, P., BARTOŠ, V. Customer Satisfaction and Perceived Value Measurement. In V. International Conference of Doctoral Students. proceedings. Torun: Nicholas Copernicus University in Torun, 2001. 7 p. ISBN: 83-231-1327-0.
Type
conference paper
Language
English
Authors
Hoffmann Přemysl, Ing., Ph.D.
Bartoš Vojtěch, doc. Ing., Ph.D.
Bartoš Vojtěch, doc. Ing., Ph.D.
Abstract
For precise decision-making, managers at all levels of administration have to know how to evaluate the performance of enterprise. For this evaluation they need a system of balanced indicators and indexes describing the performance – all these requirements are included in the Balanced Scorecard. For the measurement of performance, the Balanced Scorecard is using four basic fields – financial, customer, internal business processes and staff training. Objective of this contribution is to look at the measurement of customer satisfaction and perceived value. This key area is an inseparable part in the process of the performance measurement.
Published
2001
Pages
7
Proceedings
V. International Conference of Doctoral Students
Series
proceedings
Conference
V International conference of doctoral students
ISBN
83-231-1327-0
Publisher
Nicholas Copernicus University in Torun
Place
Torun
BibTeX
@inproceedings{BUT4190,
author="Přemysl {Hoffmann} and Vojtěch {Bartoš}",
title="Customer Satisfaction and Perceived Value Measurement",
booktitle="V. International Conference of Doctoral Students",
year="2001",
series="proceedings",
pages="7",
publisher="Nicholas Copernicus University in Torun",
address="Torun",
isbn="83-231-1327-0"
}
Departments