Result Details

Factors determining success in leisure-fashion company: case study

MEGOVÁ, S.; PÁLKA, L.; KORÁB, V.; BARTOŠ, V. Factors determining success in leisure-fashion company: case study. In Ekonomika a řízení podniku ve 21. století. Ostrava: VŠB - Technická univerzita Ostrava, 2016. p. 142-150. ISBN: 978-80-248-3983-7.
Type
conference paper
Language
English
Authors
Megová Simona, Ing. et Ing., ÚM (FBM)
Pálka Ladislav, Ing., MBA
Koráb Vojtěch, prof. Ing., Dr., MBA, ÚM (FBM)
Bartoš Vojtěch, doc. Ing., Ph.D., ÚF (FBM)
Abstract

There are a lot of enterprises, strong competition and dynamic market conditions in the leisure-fashion industry. Currently this industry is in stagnation, the production is moving from the area of Asia and China and consumption of products from own domestic production is growing.
This paper is focused on analyzing the company RUTEX TRADE Ltd and determining its success factors. To determine the critical success factors there was used analytical technique of McKinsey 7 S.

Keywords

Case study, success factors, leisure fashion, McKinsey 7 S

Published
2016
Pages
142–150
Proceedings
Ekonomika a řízení podniku ve 21. století
Edition
1. vydání
Conference
Economics and Business Management in the 21st Century
ISBN
978-80-248-3983-7
Publisher
VŠB - Technická univerzita Ostrava
Place
Ostrava
BibTeX 
@inproceedings{BUT127286,
  author="Simona {Megová} and Ladislav {Pálka} and Vojtěch {Koráb} and Vojtěch {Bartoš}",
  title="Factors determining success in leisure-fashion company: case study",
  booktitle="Ekonomika a řízení podniku ve 21. století",
  year="2016",
  number="1. vydání",
  pages="142--150",
  publisher="VŠB - Technická univerzita Ostrava",
  address="Ostrava",
  isbn="978-80-248-3983-7"
}
Departments
Institute of Finances (ÚF)
Institute of Management (ÚM)
Back to top