Course details

Strategic Marketing

SMA Acad. year 2016/2017 Winter semester 3 credits

Current academic year

Course is not open in this year

Guarantor

Chalupský Vladimír, doc. Ing., CSc., MBA

Language of instruction

Czech

Completion

Examination

Time span

Assessment points

100 pts final exam

Department

Faculty of Business and Management (FP)

Study literature

ZAMAZALOVÁ, M. a kol.: Marketing. Praha: C.H. Beck, 2010. ISBN 978-80-7400-115-4
KOTLER, P.: Marketing podle Kotlera. Praha: Management Press, 2000. 258 s. ISBN 80-7261-010-4
MALLYA, T.: Základy strategického řízení a rozhodování. Praha: Grada, 2007. ISBN 978-80-247-1911-5

Course inclusion in study plans

Programme IT-MGR-2, field MMI, any year of study, Elective