Thesis Details

Metody optimalizace webových vyhledávačů - SEO a SEM

Master's Thesis Student: Bartek Tomáš Academic Year: 2006/2007 Supervisor: Bartík Vladimír, Ing., Ph.D.
English title
Methods for Optimization of Web Spotters - SEO and SEM
Language
Czech
Abstract

This work concerns optimalization of web pages for finders in the way that the web pages could be placed on best positions. The key of success for optimalization of web pages is the combination of some basic rules. The comparison of advantages of different ways of navigation and creation of menu, speed optimalization of pages loading, texts optimalization with the help of chosen key words, principles of choosing the key words, item placing on web pages and comparison of design, marketing and custom view of making the web pages. First of all, we will look on the difference between catalogues and full text finders, their historical development and current ratio of finders on our market. Subsequently we will describe the presumptions for optimalization from the resource code and programming languages point of view, which are used on web pages. The most important part of our interest is the optimalization methods of web pages content and also the methods which are considered as forbidden. The final implementation is made in PHP language.

Keywords

PageRank, PHP, JavaScript, S-rank, catalog, Search engine, HTML, CSS

Department
Department of Information Systems FIT BUT
Degree Programme
Electrical Engineering and Computer Science, Field of Study Computer Science and Engineering
Files
Status
defended, grade E
Date
18 June 2007
Reviewer
Burget Radek, doc. Ing., Ph.D.
Committee
Honzík Jan M., prof. Ing., CSc. (DIFS FIT BUT), předseda
Dočkal Jaroslav, doc. Ing., CSc. (UNOB), člen
Drábek Vladimír, doc. Ing., CSc. (DCSY FIT BUT), člen
Kolář Dušan, doc. Dr. Ing. (DIFS FIT BUT), člen
Kršek Přemysl, doc. Ing., Ph.D. (DCGM FIT BUT), člen
Peringer Petr, Dr. Ing. (DITS FIT BUT), člen
Citation
BARTEK, Tomáš. Metody optimalizace webových vyhledávačů - SEO a SEM. Brno, 2007. Master's Thesis. Brno University of Technology, Faculty of Information Technology. 2007-06-18. Supervised by Bartík Vladimír. Available from: https://www.fit.vut.cz/study/thesis/5993/
BibTeX 
@mastersthesis{FITMT5993,
    author = "Tom\'{a}\v{s} Bartek",
    type = "Master's thesis",
    title = "Metody optimalizace webov\'{y}ch vyhled\'{a}va\v{c}\r{u} - SEO a SEM",
    school = "Brno University of Technology, Faculty of Information Technology",
    year = 2007,
    location = "Brno, CZ",
    language = "czech",
    url = "https://www.fit.vut.cz/study/thesis/5993/"
}

Theses

Back to top