Result Details
Corporate Communication among Internal Stakeholders in Manufacturing Powered by New Digital Technology
SLAVÍK, J.; PUTNOVÁ, A.; CEBÁKOVÁ, A. Corporate Communication among Internal Stakeholders in Manufacturing Powered by New Digital Technology. In Innovation Vision 2020: From Regional Development Sustainability to Global Economic Growth. Amsterdam, Netherlands: International Business Information Management Association (IBIMA), 2015. p. 1792-1800. ISBN: 978-0-9860419-4-5.
Type
conference paper
Language
English
Authors
Slavík Jan, Ing., Ph.D., ÚM (FBM)
Putnová Anna, doc. RNDr., Ph.D., MBA, RE-KancR (RO), ÚM (FBM)
Cebáková Andrea, Ing. Mgr., ÚM (FBM)
Putnová Anna, doc. RNDr., Ph.D., MBA, RE-KancR (RO), ÚM (FBM)
Cebáková Andrea, Ing. Mgr., ÚM (FBM)
Abstract
The paper is based on comparative analysis and definitions of the state-of-the-art theories of internal corporate communication. The analysis is followed by definitions and descriptions of the new technology way and tool for corporate communication among internal stakeholders – digital signage. Even there are some obvious benefits and contributions from a possible integration of digital signage into internal communication for manufacturing organizations, a deep qualitative research of this complex subject is still missing.
Keywords
Corporate communication, internal communication, digital signage, stakeholders, manufacturing, workforce.
Published
2015
Pages
1792–1800
Proceedings
Innovation Vision 2020: From Regional Development Sustainability to Global Economic Growth
Conference
The 25th International Business Information Management Association Conference
ISBN
978-0-9860419-4-5
Publisher
International Business Information Management Association (IBIMA)
Place
Amsterdam, Netherlands
UT WoS
000360508700175
EID Scopus
BibTeX
@inproceedings{BUT115217,
author="Jan {Slavík} and Anna {Putnová} and Andrea {Cebáková}",
title="Corporate Communication among Internal Stakeholders in Manufacturing Powered by New Digital Technology",
booktitle="Innovation Vision 2020: From Regional Development Sustainability to Global Economic Growth",
year="2015",
pages="1792--1800",
publisher="International Business Information Management Association (IBIMA)",
address="Amsterdam, Netherlands",
isbn="978-0-9860419-4-5"
}
Departments