Course details

Graphic design topics of today

ATGD FaVU ATGD Acad. year 2022/2023 Winter semester 2 credits

Current academic year

Course is not open in this year

The course develops the lecture series History of Graphic Design 1, 2 and focuses on selected topics of visual communication and design in general. The aim is to discuss current topics, to respond to current events in the field or outside, to read theoretical texts and to consider cultural and other contexts that influence contemporary design practice.


Language of instruction




Time span

  • 13 hrs lectures
  • 13 hrs seminar


Subject specific learning outcomes and competences

Students develop critical thinking about the field, which is crucial for both graphic design practice and reception and visual communication analysis.

Learning objectives

Strengthening students' ability to critically perceive the cultural, social, economic, political and aesthetic contexts in which visual communication emerged and emerges.

Prerequisite knowledge and skills

Ability of critical work with text, basic orientation in visual culture and graphic design.

Study literature

  • Johanna Drucker & Emily McVarish, Graphic Design History. A Critical Guide, Pearson, 2013.
  • Philip B. Meggs & Alston W. Purvis, History of Graphic Design, Wiley, 2016.
  • Malcolm Barnard, Graphic Design as Communication, Routledge, 2013.
  • Helen Armstrong (ed.), Graphic Design Theory: Readings from the Field, Princeton Architectural Press, 2009.
  • Helen Armstrong (ed.), Digital Design Theory: Readings from the Field, Princeton Architectural Press, 2012.
  • Radim Vondráček & Iva Knobloch (eds.), Design v českých zemích 1900 – 2000, Academia, UPM, 2016.
  • Pavla Pečínková & Lada Hubatová-Vacková & Martina Pachmanová (eds.), Věci a slova, Vysoká škola uměleckoprůmyslová, 2014.
  • Zdeno Kolesár, Kapitoly z dějin designu, Vysoká škola uměleckoprůmyslová, 2009.
  • Pavla Pauknerová (ed.) & Richard Jaros (ed.), Nejen kruhy. Vizuální přístupy v zobrazování dat a informací, Vysoká škola uměleckoprůmyslová, 2017.
  • Frank Whitford, Bauhaus, Rubato, 2015.
  • Jana Průšová, Vznik a vývoj písma, Jana Průšová, 2017.
  • William T. Mitchell, Teorie obrazu, Karolinum, 2016.

Fundamental literature

  • Richard Hollis, Stručná historie grafického designu, Rubato, 2015.
  • Nicholas Mirzoeff, Jak vidět svět, Artmap, 2015.

Progress assessment

The condition for granting the credit is active participation in teaching and fulfillment of assigned tasks (reading texts and writing essays). In the case of online teaching, also regular online communication.

Teaching methods and criteria

Lectures, accompanying pictorial material in pdf presentation, lectures and pre-assigned literature followed by discussion in the seminar part of the course.

Controlled instruction

Compulsory attendance - an unexcused absence on one teaching block is tolerated.

Course inclusion in study plans

  • Programme BIT, 1st year of study, Elective
  • Programme BIT (in English), 1st year of study, Elective
  • Programme IT-BC-3, field BIT, 1st year of study, Elective
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