PLAB FP PLAB Acad. year 2022/2023 Summer semester 4 credits
The aim of the course is to provide students with basic information and knowledge about private business and to teach them how to apply this information when setting up their own small business, which will operate in IT, web and mobile applications.
Language of instruction
- 26 hrs lectures
- 13 hrs exercises
Subject specific learning outcomes and competences
Knowledge: Students will be familiar with all the essentials of setting up their own small business, including related areas of marketing, human resources and small business finance. Students will be able to actively do business, ie establish and manage a small business.
Skills: Specialize students and give them enough skills to set up and manage their own small business.
Competence: The student will be competent for their own business in IT, web and mobile applications.
The objective of the course is to provide students with specialization in the preparation and management of their own future small businesses. The business itself will be focused on IT, web and mobile applications. Emphasis will also be placed on management, marketing and financial aspects of small businesses.
Prerequisite knowledge and skills
Before studying the subject, students must have the following knowledge and skills: basic knowledge of the Trade Licensing Act, the Trade Corporations Act, the Insolvency Act and creative thinking for establishing a small business.
- BURNS, P. Entrepreneurship and Small Business Management. Fourth Edition. London: Palgrave, 2016. 540 pp. ISBN978-1-137-43035-9.
- KORÁB, V. a V. BUMBEROVÁ. Drobné podnikání. Brno: CERM, 2014, 65 s. ISBN 80-214-2651-9.
- SRPOVÁ, J. V. ŘEHOŘ a kol. Základy podnikání. Teoretické poznatky, příklady a zkušenosti českých podnikatelů. Praha: Grada, 2010. ISBN 978-80-247-3339-5.
- STAŇKOVÁ, A. Podnikáme úspěšně s malou formou. 1. vydání. Praha: C. H. BECK pro praxi. 2007. 199 s. ISBN 978-80-7179-926-9.
- VEBER, J., SRPOVÁ, J. a kol. Podnikání malé a střední firmy. Praha: Grada, 2005. ISBN 80-247-1069-2.
Syllabus of lectures
Content of lectures:
1. Introduction to small business, history, basic concepts, definitions, facts.
2. Setting up a small business step by step.
3. Business model of a small company.
4. Choosing a business entity, advantages and disadvantages. Establishment location.
5. Business plan and strategy, small business growth model, stage and crisis.
6. Management of small enterprise resources, limited marketing, financial aspects, starting capital.
7. Exit of a small company, insolvency law.
Syllabus of exercises
The content of the exercise relates to the following topics
1. Introduction, semestral work.
2. Establishment of a small enterprise - Stage I: Feasibility study.
3. Knowing yourself.
4. Identification of areas of opportunity. Choosing and evaluating business opportunities.
5. Establishing a small business - Stage II: Market entry path.
6. Selection of suitable forms for small business.
7. Establishment of a small enterprise - Stage III: Business model and miniplan.
8. Resource management in a small company. Small Business Marketing Plan.
9. Financial plan.
10. Presentation of semestral works.
11. Presentation of semestral works.
12. Presentation of semestral works.
For successful completion of the course, students must elaborate and defend a semestral work (business plan for establishing their own small business) and pass a final test.
Awarding the course-unit credit: The following conditions are required for granting the credit:
• Active participation in seminars will be checked and evaluated by the teacher - max. 100 points.
• Processing and defending a semester work at a specified date - 100 points.
Reasons for not granting credit !!:
• not submitting work in time
• more than one absence
• not presenting the business plan.
The final test is required for successful completion of the course.
The written test will be mainly based on the information provided in the Scripts of Small Business for Full-Time Study. Furthermore, the written test will include questions from lectures and exercises. Questions will be both open and closed and 2 examples. Students must obtain at least 50% of points from the written test. If the student does not get at least 50% of the points in the 1st term, he / she can write a corrective written test. The written test is an obligatory part for successful completion of the course.
Teaching methods and criteria
The course is taught in the form of lectures, which have the character of the explanation of the basic principles and theory of the discipline. The seminar is focused on practical mastery of the subject matter discussed at lectures. In the seminars, case studies are used to solve the problem, to deal with the critical problem of the solved problem and team work.
During the semester students work on semestral work. Attendance at seminars is compulsory and checked, with one absence allowed, which the student does not have to report and apologize for. Moving between exercises is possible after individual agreement with the teacher. Exercise can be replaced in another group by individual agreement.
|Thu||exercise||even week||IO/P163||09:00||10:50||25||1BIA 1BIB 2BIA 2BIB 3BIT||xx||Bumberová|
|Thu||exercise||odd week||IO/P163||09:00||10:50||25||1BIA 1BIB 2BIA 2BIB 3BIT||xx||Bumberová|
|Thu||lecture||lectures||IO/P381||11:00||12:50||190||1BIA 1BIB 2BIA 2BIB 3BIT||xx||Koráb|
|Thu||exercise||even week||IO/P164||13:00||14:50||25||1BIA 1BIB 2BIA 2BIB 3BIT||xx||Bumberová|
|Thu||exercise||odd week||IO/P164||13:00||14:50||25||1BIA 1BIB 2BIA 2BIB 3BIT||xx||Bumberová|
|Thu||exercise||even week||IO/P164||15:00||16:50||25||1BIA 1BIB 2BIA 2BIB 3BIT||xx||Bumberová|
|Thu||exercise||odd week||IO/P164||15:00||16:50||25||1BIA 1BIB 2BIA 2BIB 3BIT||xx||Bumberová|
Course inclusion in study plans
- Programme BIT, 1st year of study, Elective
- Programme BIT (in English), 1st year of study, Elective
- Programme IT-BC-3, field BIT, 1st year of study, Elective