Thesis Details

Mobilní CRM aplikace pro obchodní zástupce

Bachelor's Thesis Student: Nevřela Marek Academic Year: 2014/2015 Supervisor: Kočí Radek, Ing., Ph.D.
English title
Mobile CRM Application for Sales Representatives
Language
Czech
Abstract

Bachelor's thesis describes development of mobile CRM application for sales representatives. The aim is creating an appilication that helps with scheduling of events and online access to the database. The database contains information about customers. The thesis describes basic principles of CRM, which were used during development. Application is developed for mobile phones with operating system Android, which is briefly introduced in the thesis. The thesis consists of an analysis of similar, existing applications and analysis of requests from potential users. The next section portrays the design and implementation process of the parts. At the end, the thesis depicts testing from several different points of view and describes the feedback from users.

Keywords

Android, CRM, customer relationship management, mobile application, sales representative, online CRM

Department
Department of Intelligent Systems FIT BUT
Degree Programme
Information Technology
Status
defended, grade C
Date
18 June 2015
Reviewer
Hrubý Martin, Ing., Ph.D.
Committee
Kreslíková Jitka, doc. RNDr., CSc. (DIFS FIT BUT), předseda
Černocký Jan, prof. Dr. Ing. (DCGM FIT BUT), člen
Holík Lukáš, doc. Mgr., Ph.D. (DITS FIT BUT), člen
Jaroš Jiří, doc. Ing., Ph.D. (DCSY FIT BUT), člen
Kočí Radek, Ing., Ph.D. (DITS FIT BUT), člen
Citation
NEVŘELA, Marek. Mobilní CRM aplikace pro obchodní zástupce. Brno, 2015. Bachelor's Thesis. Brno University of Technology, Faculty of Information Technology. 2015-06-18. Supervised by Kočí Radek. Available from: https://www.fit.vut.cz/study/thesis/17933/
BibTeX 
@bachelorsthesis{FITBT17933,
    author = "Marek Nev\v{r}ela",
    type = "Bachelor's thesis",
    title = "Mobiln\'{i} CRM aplikace pro obchodn\'{i} z\'{a}stupce",
    school = "Brno University of Technology, Faculty of Information Technology",
    year = 2015,
    location = "Brno, CZ",
    language = "czech",
    url = "https://www.fit.vut.cz/study/thesis/17933/"
}

Theses

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