Course details

Culture of Speech and the Generation of Texts

XPC-KPT FEKT XPC-KPT Acad. year 2022/2023 Winter semester 5 credits

Course offers theoretical introduction to communication studies, etiquette, formal presentation togehter with practical communication training, rhetoric and presentation training. Part of the course deals with standards and regulations of written personal documents as well education texts.


Language of instruction




Time span

  • 26 hrs lectures
  • 26 hrs exercises



Subject specific learning outcomes and competences

Students will be able to explain basic terms of Communiaction Psychology, aplly theoretical knowledge to actual situation as well as to assess performance efficacy of their colegues from seminary. Students define subject of Communication Psychology, list prototypical interpretation of nonverbal gestures, analyse communication strategies of complex situations.

Learning objectives

Basic knowledge of formality protocol, elergement of communication and presentation skills, often used in the education practice.

Prerequisite knowledge and skills

The subject knowledge on the secondary school level is required.

Study literature

  • Novák, T., Capponi, V.: Asertivně do života. Praha, Grada Publishing, 2004.
  • Wieke, T.: Rétorika v praxi, Praha REBO Productions, 2005.
  • Morris, D.: Body Talk., Praha, Ivo Železný 1999.
  • Praško, J., Prašková, H.: Asertiviotu proti stresu. Praha, Grada Publishing, 1996.
  • Guth-Jarkovský, J.: Společenský katechismus. Praha, Československý spisovatel 1992.
  • Machálek, J.: Společenské chování. Petrklíč, Praha 2000.
  • Sampsonová, E.: Jak si vytvořit působivý image. Managment Press, Praha 1996.
  • Smejkal, V.: Lexikon společenského chování pro úspěšné managery a podnikatele. Praha, Grada Publishing 1993, 2002.
  • Spillaneová, M.: Image muže. Praha, Ikar 1995.
  • Capponi, V., Novák, T.:Sám sobě mluvčím – Jak prezentovat sám sebe. Praha, Grada Publishing 1994.
  • Cmíralová, J.: Učte se mluvit. Brno, naklaDATELství 1992.
  • Dohalská, M. a kol.: Mluvím, mluvíš, mluvíme – kapitoly z moderní rétoriky. Praha, Horizont 1985.
  • Kohout, J.: Rétorika – Umění mluvit a jednat s lidmi. Praha, Management Press 1995.

Fundamental literature

  • Lewis, D.: Tajná řeč těla. Praha, Victoria Publishing 1993.
  • Pease, L.: Řeč těla. Praha , Portál 2005.
  • Vybíral, Z.: Psychologie lidské komunikace. Praha, Portál 2000.
  • Khelerová V.: Komunikační dovednosti manažera. Praha, Grada 1995.
  • Špačková, A.: Moderní rétorika. Praha, Grada Publishing, 2003.
  • Hierhold, E.: Rétorika a prezentace. Praha, Grada Publishing, 2005.

Syllabus of lectures

Information and the modes of passing it to the listeners.
Communication models
Components of communication
Solution to basic models of pedagogical situations
Models of assertiveness skills
How to cope with criticism and assertive education
Verbal expression from the point of view of psychology
Significance of the voice and hearing in the rhetoric
Speaker personality
Preparation of a lecture, discussion, paper, statement, report
Text as a form of pedagogical communication
Theoretical issues of a text to make it intelligible.
Strategy of generation of a text to make it intelligible.

Syllabus of numerical exercises

Assessment of properties of a text to the individual criteria of intelligibility
Training of strategies pointing to the increase of intelligibility
Training of didactical transformation of various types of existing texts
Training of self-reliant generation of highly intelligible texts and its assessment
Registration of the student

Progress assessment

Requirements for completion of a course supossed minimally 80% sucess in final test and realisation at least one presentation in 10 minute duration.Requirements for completion of a course are specified by a regulation issued by the lecturer responsible for the course and updated for every.

Teaching methods and criteria

Teaching methods depend on the type of course unit as specified in the article 7 of BUT Rules for Studies and Examinations.Teaching methods are: preaching, discussion, presentation training.

Controlled instruction

80% of presence in lectures and seminaries. The content and forms of instruction in the evaluated course are specified by a regulation issued by the lecturer responsible for the course and updated for every academic year.


Tue exercise lectures T8/T 3.12 16:0019:5023 2BIA 2BIB 3BIT xx Švandová
Tue other 2022-12-06 Aula profesora Kalendovského 17:0019:00KPT-zápočet Švandová1
Tue other 2022-12-13 Aula profesora Kalendovského 17:0019:00KPT-zápočet Švandová2
Wed exercise lectures T8/T 3.12 10:0013:5023 2BIA 2BIB 3BIT xx Pavlíčková
Wed other 2022-12-14 T8/T 3.12 17:3019:00KPT-zápočet Pavlíčková

Course inclusion in study plans

  • Programme BIT, 2nd year of study, Elective
  • Programme BIT (in English), 2nd year of study, Elective
  • Programme IT-BC-3, field BIT, 2nd year of study, Elective
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