Detail výsledku

Optimization of Business Strategies for Sustainable Development

ADAMEC, J.; KVĚTOŇOVÁ, Š. Optimization of Business Strategies for Sustainable Development. International Journal of Business and Management Studies, 2015, vol. 2015, no. 1, p. 67-77. ISSN: 2158-1479.
Typ
článek v časopise
Jazyk
anglicky
Autoři
Adamec Jaroslav, Ing.
Květoňová Šárka, Ing., Ph.D., UIFS (FIT)
Abstrakt

In this dynamic sector of the economy (economy of information products), it is necessary to research new patterns. In the market of products, there are many factors that influence consumers' decisions of purchase. We abstract the market to model interactions of economical, sociological and psychological factors with presence of specific characteristics of individual firms and their rivals including financial analysis, analysis of product portfolio and strategic analysis.

Klíčová slova

Business, Strategy, Product portfolio, Financial analysis, Competition.

Rok
2015
Strany
67–77
Časopis
International Journal of Business and Management Studies, roč. 2015, č. 1, ISSN 2158-1479
Kniha
International Journal of Business and Management Studies
Místo
Cumberland
BibTeX 
@article{BUT119859,
  author="Jaroslav {Adamec} and Šárka {Květoňová}",
  title="Optimization of Business Strategies for Sustainable Development",
  journal="International Journal of Business and Management Studies",
  year="2015",
  volume="2015",
  number="1",
  pages="67--77",
  issn="2158-1479"
}
Projekty
Výzkum pokročilých metod ICT a jejich aplikace, VUT, Vnitřní projekty VUT, FIT-S-14-2299, zahájení: 2014-01-01, ukončení: 2016-12-31, ukončen
Pracoviště
Ústav informačních systémů (UIFS)
Nahoru